How emotionally intelligent Bots are going to revolutionize the customer interaction in the fashion industry

Automated customer interaction is still in an initial phase but this is going to change profoundly. In the future chatbots are going to interact emotionally intelligent with the customer, create a personalised aesthetic experience and transform businesses. Fashion is and always will be an aesthetic experience as well as a subjective matter because we consider clothes as our second skin and shopping is driven by visual and emotional stimuli.

In the age of AI emotional intelligence is going to be more important than ever. A chatbot can interact with a customer emotionally intelligent if certain psychological models and the universal emotions, such as anger, fear, happiness, sadness, surprise and disgust are considered. Emotional AI relates to, recognizes and influences emotions.

Personalisation, based on the consideration of AI in the conversational frame, is going to change the customer interaction fundamentally and customizes the interaction, the brand experience, the aesthetic experience and the design of products. More importantly virtual assistants are going to transform the shopping experience, merge current fashion needs, trends, and the existing wardrobe in order to create an all encompassing shopping experience.

The future of customer interaction is going to be more interactive, more emotional and more personal.